"Ecosystem Complexity"
Park Place Parking, a premier operator managing high-volume assets in competitive markets like Atlanta and Nashville, utilizes a best-in-class tech stack to maximize revenue. However, operating such a robust ecosystem created a critical bottleneck.
To run a single location, their team has to juggle a complex web of specialized tools for Online Payments, PARCS Hardware, Validations, and Enforcement.
THE CHALLENGE
The Pain:
Managing a major event (like an NBA game or concert) meant manually logging into 5 different portals just to update rates for a single location.
Revenue Leakage:
The biggest risk was the Transient (Drive-Up) Rate. If the team forgot to manually "surge" the rate on the meter or mobile payment app, they sold cheap spots during peak demand.
Human Error:
Equally painful was forgetting to revert the rate after the event, leading to overcharged customers the next morning and support ticket chaos.
Missed Yield:
Managing dynamic pricing across reservation channels manually was too slow to react to real-time demand changes.
The Integration Hub
Park Place deployed Mitte as their agnostic operating system. Mitte acts as the "Connective Tissue" that allows these powerful tools to work in concert.
THE SOLUTION
Automated Transient Overrides:
This was the game-changer. Park Place sets an event rule once in Mitte. Mitte automatically pushes a "Surge Rate" to the drive-up channels 2 hours before the game, and automatically reverts it to the standard rate the moment the event window ends.
Unified Dynamic Pricing:
Mitte syncs not just inventory, but dynamic rates across SpotHero and ParkWhiz simultaneously. A single rule change in Mitte updates pricing across all reservation channels instantly.
360° Enforcement Data:
By aggregating payment sessions from all payment sources, Mitte pushes a "Super Allow List" to the enforcement software, ensuring legitimate customers never get booted.
Mitte Dashboard: Event Rules & Dynamic Pricing Management
THE RESULTS
By implementing Mitte as their central command center, Park Place achieved:
48% Increase in Revenue
By automating dynamic rate surges during peak events and opening inventory to more payment channels simultaneously, they captured demand that was previously lost to competitors.
Zero Revenue Leakage
Automated transient overrides ensure they never sell a cheap spot during a premium event—and never overcharge a neighbor the next morning.
95% Faster Workflows
Updates that used to take hours across multiple systems are now executed in minutes. "I can do a weekend worth of rates in less than 30 minutes."
Vendor Independence
They can mix and match best-in-class tools without creating operational friction.
Salvador Chavez
Regional Asset Manager at Park Place
"Mitte's unified platform revolutionized our pricing management. We used to have to change rates 32 times for all locations in one area—it was a nightmare because things slipped through the cracks. Now, we just do it from one place. There are a lot of companies that do a lot of different things; Mitte does them all in one platform."